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According to a research by Google, next to gaming, the most common activity made by tablet users is web searching. In addition, more than half of tablet owners use their gadget at home, making tablet search usage significantly higher during after work hours. Though it is obvious that web search is very popular among tablet users, it is also believed that tablet web search behavior is different from desktop web search, prompting Internet marketers and web designers to change or update their strategies.
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Meunier’s article, which is featured on TopSEOs’ website, states that tablet searchers also differ from mobile searchers. Since most tablet owners use their gadget at home, it is recommended that desktop content, instead of mobile content, be offered to tablet users. An even better option would be creating content that is exclusively for tablet use.
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| TopSEOs Photo Credit: Tecca.com |
Another important factor that web developers and Internet marketers need to remember is that not all features present in a desktop site can be seen when accessed on a tablet computer. An example of a desktop site feature that doesn’t work with a tablet computer is the Adobe Flash. By taking note of these types of features, Internet marketers can avoid having users complain about their site’s inaccessibility which usually results to a decrease in traffic and sales.
More information about TopSEOs and Internet marketing can be found at www.topseos.com.
