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TopSEOs is an independent ranking authority on search vendors, helping companies find the best services in the industry by evaluating and ranking the best in the SEO industry.
Being a relatively new device in the Internet business, the SEO lexicon is still continually expanding. Here are five key terms neophytes should know:
301 Redirect – A method that allows the Web address of one page to automatically redirect to another page. This is necessary when changing a page’s URL to ensure that bookmarks or linked text on other Web pages still continue to function.
Social bookmarking – Refers to websites like Twitter, Pinterest, and StumbleUpon, which let users share interesting Web pages and media content with each other. These are essential to the success of TopSEOs-ranked social media marketing vendors. The frequency with which a page is shared contributes to how high it is listed in search engine rankings.
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Anchor Text – The word or words used to link to another page. This is commonly underlined or blue, to encourage clicking. Search engines recognize the relevance of a website to a certain search words based partly on how many times a site is linked using that set of anchor text. Effective anchor text should be related to the link instead of simply saying “click here.”
Nofollow – Adding this value in an HTML code prevents a link on one site from influencing the SEO rank of the page it sends clickers to. This is advisable when linking to external websites.
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Panda – Not referring to the endearing bear, Panda is Google's ranking algorithm, released in February 2011. It ranks the results that match search words by putting the highest quality of content at the top of the page and lower quality content in succeeding pages.
To read more about search engine optimization, visit www.topseosfaqs.com.
